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020 _a9780749456986
041 _aEnglish
082 _a658.87
_bFIN
100 _aFinne, Sami
245 _aThe retail value chain :
_bhow to gain competitive advantage through efficient consumer response (ECR) strategies
_cSami Finne; Hanna Sivonen
260 _aLondon ; Philadelphia :
_bKogan Page,
_c2009.
300 _ax, 374 pages:
_billustrations, plans;
_c24 cm.
505 _t1 Change drivers in the retail value chain
_tRetail formats
_tCollaboration in the retail value chain
_tDemand management
_tStore operations
_tInformation technology trends in the retail value chain
_tLoyalty programmes and shopper information sharing
_tThe future;
650 _aConsumers
650 _aRetail trade--Management
650 _aCompetition
650 _aConsolidation and merger of corporations
700 _aSivonen, Hanna
942 _2ddc
_cBOOKS
520 _aThe internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. Including expert opinions, real-life case examples and a global study of.
999 _c26033
_d26033