000			02466cam a2200433 i 4500
003			CUTN
005			20181005153917.0
008			160308s2015 sa a b 001 0 eng
020			_a9780199079926
041			_aEnglish
082	0	0	_a658.8 _223 _bLAM
100	1		_aLamb, Charles W.,
245	1	0	_aMarketing / _cLamb, Hair, McDaniel, Boshoff, Terblanche, Elliott, Klopper.
250			_aFifth edition.
260			_aCape Town, South Africa : _bOxford University Press Southern Africa, _c2015.
300			_axv, 591 pages : _billustrations ; _c28 cm
505			_t1. An overview of marketing -- _t2. Analysing the marketing environment -- _t3. Understanding consumer decision-making -- _t4. Analysing the competitive situation -- _t5. Information for marketing decision-making and marketing research -- _t6. Segmenting and targeting markets -- _t7. Positioning the firm and its products -- _t8. Product decisions -- _t9. Developing and managing products -- _t10. Marketing channels and the role of intermediaries -- _t11. Marketing communication strategy -- _t12. Implementing marketing communication mix strategies -- _t13. Pricing concepts and setting the right price -- _t14. Putting it all together: the strategic marketing plan -- _t15. Marketing in specialised markets -- _t16. Sustainable marketing.
650		0	_aMarketing.
650		0	_aMarketing
650		0	_aMarketing
700	1		_aHair, Joseph F.,
700	1		_aMcDaniel, Carl,
700	1		_aBoshoff, Christo,
700	1		_aTerblanché, N. S.,
700	1		_aElliott, Roger
700	1		_aKlopper, H. B.,
942			_2ddc _cBOOKS
100	1		_eauthor.
504			_aIncludes bibliographical references and index.
520			_a"Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts."
650		0	_zSouth Africa.
650		0	_xManagement.
700	1		_eauthor.
700	1		_cJr., _d1941- _eauthor.
700	1		_eauthor.
700	1		_eauthor.
700	1		_c(Associate professor), _eauthor.
700	1		_d1974- _eauthor.
999			_c26052 _d26052