000			01438nam a22002657a 4500
003			CUTN
005			20181122162556.0
008			181122b xxu||||| |||| 00| 0 eng d
020			_a9780071078771
041			_aEnglish
082			_a302.23 _bBAR
100			_aBaran, Stanley J.
245			_aIntroduction to mass communication : _bmedia literacy and culture _cStanley J Baran
250			_a7th ed
260			_aNew York : _bMcGraw-Hill, _c©2012.
300			_axx, 449, [41] pages : _billustrations (some color) ; _c28 cm
505			_tChapter 1. Mass communication, culture, and media literacy -- _tChapter 2. Convergence and the reshaping of mass media. _tChapter 3. Books -- _tChapter 4. Newspapers -- _tChapter 5. Magazines -- _tChapter 6. Film -- _tChapter 7. Radio, recording and popular music -- _tChapter 8. Television, cable, and mobile video -- _tChapter 9. Video games -- _tChapter 10. The Internet and the world wide web. _tChapter 11. Public relations -- _tChapter 12. Advertising. _tChapter 13. Theories and effects of mass communication -- _tChapter 14. Media freedom, regulation, and ethics -- _tChapter 15. Global media.
650			_aMass media
650			_aMass media and culture
650			_aNewspapers
650			_aRadio
650			_aBooks
650			_aPeriodicals
942			_2ddc _cBOOKS
999			_c26387 _d26387