000			01788cam a22003978i 4500
999			_c29491 _d29491
003			CUTN
005			20190814171151.0
008			170502s2017 cau 001 0 eng
020			_a9789386062765
041			_aEnglish
082	0	0	_a658.800 _223 _bKUM
100	1		_aKumar, Dinesh,
245	1	0	_aRural Marketing _bChallenges and Opportunities _cDinesh Kumar & Punam Gupta.
250			_aFirst ed.
260			_aNew Delhi, India ; Thousand Oaks, California : _bSAGE, _c2017.
300			_axxix, 494, I-8 pages : _billustrations ; _c24 cm
500			_aIncludes index.
505	0		_t1. The rural market _t2. Introduction to rural marketing _t3. The rural market _t4. The rural consumer _t5. Strategies for rural marketing _t6. Rural marketing strategy _t7. Marketing approach and rural research _t8. Distribution channels for rural areas _t9. Pricing and marketing communication in rural markets _t10. Marketing for rural areas _t11. Agribusiness _t12. Marketing of agricultural produce _t13. ICT in rural marketing _t14. Management of sales force in rural marketing _t15. Future of rural marketing
520			_aAn indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.
650		0	_aMarketing
650		0	_aTarget marketing
650		0	_aPoor
650		0	_aBusiness planning
700	1		_aGupta, Punam,
942			_2ddc _cBOOKS
100	1		_d1937 December 2- _eauthor.
263			_a1708
650		0	_zIndia.
650		0	_zIndia.
650		0	_zIndia.
650		0	_zIndia.
651		0	_aIndia _xRural conditions.
700	1		_eauthor.
906			_a7 _brip _corignew _d1 _eecip _f20 _gy-gencatlg