000 | 01462cam a2200301 a 4500 | ||
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999 |
_c29499 _d29499 |
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003 | CUTN | ||
005 | 20190816103954.0 | ||
008 | 101214s2010 enkad b 001 0 eng | ||
020 | _a9781107686441 | ||
041 | _aEnglish | ||
082 | 0 | 4 |
_a338.502 _222 _bMCK |
100 | 1 | _aMcKenzie, Richard B, | |
245 | 1 | 0 |
_aMicroeconomics for MBAs : _bthe economic way of thinking for managers / _cRichard B. McKenzie & Dwight R. Lee. |
250 | _a2nd ed. | ||
260 |
_aCambridge ; _bCambridge University Press, _c2010. |
||
300 |
_axxix, 536 p. : _bill., charts ; _c26 cm. |
||
500 | _aPrevious ed.: 2006. | ||
505 |
_tBk. 1. The market economy, overview and application.
_tBk. 2. Demand and production theory. _tBk. 3. Competitive and monopoly market structures. |
||
520 | _aDevelops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching. | ||
650 | 0 | _aMicroeconomics. | |
650 | 0 | _aManagerial economics. | |
700 | 1 | _aLee, Dwight R. | |
942 |
_2ddc _cBOOKS |
||
246 | 3 | 0 | _aEconomic way of thinking for managers |
504 | _aIncludes bibliographical references (p. [492]-512) and index. | ||
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |