000 01462cam a2200301 a 4500
999 _c29499
_d29499
003 CUTN
005 20190816103954.0
008 101214s2010 enkad b 001 0 eng
020 _a9781107686441
041 _aEnglish
082 0 4 _a338.502
_222
_bMCK
100 1 _aMcKenzie, Richard B,
245 1 0 _aMicroeconomics for MBAs :
_bthe economic way of thinking for managers /
_cRichard B. McKenzie & Dwight R. Lee.
250 _a2nd ed.
260 _aCambridge ;
_bCambridge University Press,
_c2010.
300 _axxix, 536 p. :
_bill., charts ;
_c26 cm.
500 _aPrevious ed.: 2006.
505 _tBk. 1. The market economy, overview and application.
_tBk. 2. Demand and production theory.
_tBk. 3. Competitive and monopoly market structures.
520 _aDevelops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.
650 0 _aMicroeconomics.
650 0 _aManagerial economics.
700 1 _aLee, Dwight R.
942 _2ddc
_cBOOKS
246 3 0 _aEconomic way of thinking for managers
504 _aIncludes bibliographical references (p. [492]-512) and index.
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg