000			02184cam a2200313 i 4500
999			_c29610 _d29610
003			CUTN
005			20190817122619.0
008			150102s2017 nyua b 001 0 eng
020			_a9780415507448 (pbk.)
020			_a9780415507431 (hardback)
020			_z9780203126349 (ebook)
041			_aEnglish
042			_apcc
082	0	0	_a302.20721 _223 _bPET
100	1		_aPettey, Gary R.,
245	1	0	_aCommunication research methodology : _ba strategic communication science approach to applied research / _cGary R. Pettey, Cheryl Campanella Bracken, Elizabeth B. Pask.
260			_aFlorence : Taylor and Francis _bRoutledge _c2017
300			_axiv, 197 pages : _billustrations ; _c25 cm
505			_tChapter 1: Reality, What a Concept: Definition Is Everything _tChapter 2: Six of One, Half a Dozen of the Other: Explication, Validity, Reliability, and Measurement _tChapter 3: Ladies and Gentlemen, Place Your Bets: Probability, Sampling Theory, and Hypothesis Testing _t Chapter 4: Ask It in the Form of a Question, Please: Developing Questions and Creating Groups _tChapter 5: Are They Apples and Oranges, or Fruit?: Describing Groups _tChapter 6: Getting to Know You: Empirical Qualitative Approaches _tChapter 7: Intelligent Design: Basic Approaches to Design _tChapter 8: Kids, Don't Try This at Home: Experimental Design _tChapter 9: Survey Says: Survey Methodology _tChapter 10: Is It a Boy or a Girl? Are Those the Only Choices?: Content Analysis _tChapter 11: And What Does It All Mean?: Analytic Principles _tChapter 12: The Count Says: Quantitative Approaches _t Chapter 13: Who Are You Calling a Deviate?: Group Differences, ANOVA and the F _tChapter 14: We Need To Have a Talk About Relationships: Correlation, Simple Regression, Multiple Regression
650		0	_aCommunication
700	1		_aBracken, Cheryl Campanella.
700	1		_aPask, Elizabeth B.
942			_2ddc _cBOOKS
100	1		_d1951-
504			_aIncludes bibliographical references and index.
650		0	_xResearch _xMethodology.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg