000			02381cam a2200337 i 4500
999			_c29693 _d29693
003			CUTN
005			20190819123647.0
008			180319s2019 nyua b 001 0 eng
020			_a9781138052659 (hbk)
020			_a9781138052680 (pbk)
020			_z9781315167664 (ebk)
041			_aEnglish
042			_apcc
082	0	0	_a302.20721 _223 _bCRO
100	1		_aCroucher, Stephen Michael,
245	1	0	_aUnderstanding communication research methods : _ba theoretical and practical approach / _cStephen M. Croucher & Daniel Cronn-Mills.
250			_aSecond edition.
260			_aNew York _b Routledge, _c2015.
300			_a323 pages : _billustrations ; _c27 cm
505			_tIntroduction _tResearch ethics _tThe social scientific paradigm _tThe interpretive paradigm _tThe critical paradigm _tLiterature review _tData _tEvaluating research: warrants _tHypothesis and research questions _tEthnography _tInterviewing _tFocus groups _tQualitative data analysis _tContent analysis _tSurveys _tDescriptive statistics _tInferential statistics _tExperimental design _tRhetorical criticism _tThe process of critique.
520			_a"Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"--
650		0	_aCommunication
700	1		_aCronn-Mills, Daniel,
942			_2ddc _cBOOKS
100	1		_d1978- _eauthor.
504			_aIncludes bibliographical references and index.
650		0	_xResearch _xMethodology.
700	1		_eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg