000 01306cam a2200277 i 4500
999 _c29889
_d29889
003 CUTN
005 20190821105541.0
008 150227s2015 enk b 001 0 eng
020 _a9781138858022 (hardback)
020 _a9780765644510 (pbk.)
020 _z9781315717982 (ebook)
041 _aEnglish
042 _apcc
082 0 0 _a658.81
_223
_bING
100 1 _aIngram, Thomas N.
245 1 0 _aSales management :
_banalysis and decision making /
_cThomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., Michael R. Williams.
250 _aNinth edition.
260 _aAbingdon, Oxon ; New York, NY :
_bRoutledge,
_c2015.
300 _axxiii, 378 pages ;
_c28 cm
505 _tPart 1. Describing the Personal Selling Function;
_tPart 2. Defining the Strategic Role of the Sales Function;
_tPart 3. Developing the Salesforce
_tPart 4. Directing the Salesforce
_tPart 5. Determining Salesforce Effectiveness and Performance
650 0 _aSales management.
942 _2ddc
_cBOOKS
504 _aIncludes bibliographical references and index.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg