000			01795nam a2200409 i 4500
999			_c29911 _d29911
003			CUTN
005			20190821121003.0
008			131113s2014 maua f 001 0 eng|d
020			_a9781292000411
020			_a9781138588363
020			_a1292000414
038			_aUk
041			_aEnglish
049			_lb
072		7	_aBUS _2ukslc
082	0	4	_a658.872 _223 _bSTR
100	1		_aStrauss, Judy,
245	1	0	_aE-Marketing / _cJudy Strauss, Raymond Frost.
250			_aSeventh edition.
250			_aInternational edition /
260			_aMilton : _bRoutledge, _c2018.
300			_a496 pages : _billustrations (black and white) ; _c24 cm
500			_aPrevious edition: 2012.
500			_aIncludes index.
505			_tPart I: E-Marketing in Context _t1. Past, Present, and Future _t2. Strategic E-Marketing and Performance Metrics _t3. The E-Marketing Plan _tPart II: E-Marketing Environment _t4. Global E-Marketing 3.0 _t5. Ethical and Legal Issues _tPart III: E-Marketing Strategy _t6. E-Marketing Research _t7. Consumer Behavior Online _t8. Segmentation, Targeting, Differentiation, and Positioning Strategies _tPart IV: E-Marketing Management _t9. Product: The Online Offer _t10. Price: The Online Value _t11. The Internet for Distribution _t12. E-Marketing Communication: Owned Media _t13. E-Marketing Communication: Paid Media _t14. E-Marketing Communication: Earned Media _t15. Customer Relationship Management
650		0	_aInternet marketing.
650		7	_aBusiness and Management.
700	1		_aFrost, Raymond,
700	1		_aSinha, Nilanjana,
942			_2ddc _cBOOKS
100	1		_eauthor.
250			_bcontributions by Nilanjana Sinha.
650		7	_2ukslc
700	1		_d1960- _eauthor.
700	1		_econtributor.