| 000 | 02208nab a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c31009 _d31009 |
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| 005 | 20191122151208.0 | ||
| 008 | 191121b ||||| |||| 00| 0 eng d | ||
| 022 | _a09738703 | ||
| 082 | _2J-MAR | ||
| 245 | _aIndian Journal of Marketing | ||
| 260 |
_aNew Delhi: _bIndian Journal of Marketing, _c2019. |
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| 300 | _aMonthly | ||
| 520 | _aIndian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others. Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers. | ||
| 650 | _aBusiness information systems (MIS | ||
| 650 | _aConsumer behaviour | ||
| 650 | _aAdvertising & promotion management | ||
| 650 | _aMarketing strategy & customer loyalty | ||
| 650 | _aMarketing segmentation and targeting | ||
| 650 | _aE-commerce &Global business | ||
| 650 | _aViral marketing, Mobile marketing | ||
| 650 | _aDirect and interactive B2B marketing | ||
| 942 |
_2ddc _cJOURNALS _s1 |
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