000 01670cam a2200301 i 4500
999 _c32245
_d32245
003 CUTN
005 20200702115411.0
008 171027s2018 nyu b 001 0 eng
020 _a9780749481698 (alk. paper)
041 _aEnglish
042 _apcc
082 0 0 _a658.827
_223
_bROW
100 1 _aRowles, Daniel,
245 1 0 _aDigital branding :
_ba complete step-by-step guide to strategy, tactics, tools and measurement /
_cDaniel Rowles.
250 _a2nd Edition.
260 _aNew York :
_bKogan Page,
_c2018.
300 _axi, 213 pages ;
_c23 cm
500 _aRevised edition of the author's Digital branding, 2014.
505 0 _tDigital branding in perspective
_tWhat digital branding really means
_tFocusing on value
_tConsidering the user journey
_tObjectives and authenticity
_tThe digital toolkit
_a-- -- -- -- -- -- Social media -- Search -- Mobile -- Online advertising -- CRM and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.
650 0 _aInternet marketing.
650 0 _aBranding (Marketing)
942 _2ddc
_cBOOKS
100 1 _eauthor.
504 _aIncludes bibliographical references and index.
776 0 8 _iOnline version:
_aRowles, Daniel, author.
_tDigital branding
_b2nd Edition.
_dNew York : Kogan Page Ltd, [2018]
_z9780749481681
_w(DLC) 2017052184
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg