000 | 01670cam a2200301 i 4500 | ||
---|---|---|---|
999 |
_c32245 _d32245 |
||
003 | CUTN | ||
005 | 20200702115411.0 | ||
008 | 171027s2018 nyu b 001 0 eng | ||
020 | _a9780749481698 (alk. paper) | ||
041 | _aEnglish | ||
042 | _apcc | ||
082 | 0 | 0 |
_a658.827 _223 _bROW |
100 | 1 | _aRowles, Daniel, | |
245 | 1 | 0 |
_aDigital branding : _ba complete step-by-step guide to strategy, tactics, tools and measurement / _cDaniel Rowles. |
250 | _a2nd Edition. | ||
260 |
_aNew York : _bKogan Page, _c2018. |
||
300 |
_axi, 213 pages ; _c23 cm |
||
500 | _aRevised edition of the author's Digital branding, 2014. | ||
505 | 0 |
_tDigital branding in perspective _tWhat digital branding really means _tFocusing on value _tConsidering the user journey _tObjectives and authenticity _tThe digital toolkit _a-- -- -- -- -- -- Social media -- Search -- Mobile -- Online advertising -- CRM and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index. |
|
650 | 0 | _aInternet marketing. | |
650 | 0 | _aBranding (Marketing) | |
942 |
_2ddc _cBOOKS |
||
100 | 1 | _eauthor. | |
504 | _aIncludes bibliographical references and index. | ||
776 | 0 | 8 |
_iOnline version: _aRowles, Daniel, author. _tDigital branding _b2nd Edition. _dNew York : Kogan Page Ltd, [2018] _z9780749481681 _w(DLC) 2017052184 |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |