000			01233nam a22002177a 4500
999			_c33141 _d33141
003			CUTN
005			20201008104833.0
008			201008b ||||| |||| 00| 0 eng d
020			_a9780170183345
041			_aEnglish
082			_223 _a658.83 _bZIK
100			_aZikmud, William.
245			_aMarketing Research : _bSecond Asia - Pacific Edition/ _cWilliam G Zikmund et. al.
250			_a2nd ed.
260			_aSouth Melbourne, Vic. : _bCengage Learning, _c2011.
300			_axxv, 592 pages : _billustrations ; _c26 cm.
505			_tI. Introduction to the research process -- _tII. Defining the problem -- _tIII. Planning the research design _tIV. Planning the sample -- _tV. Collecting the data -- _tVI. Analysing the data -- _tVII. Formulating conclusions and writing the final report --
520			_a"Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, marketing research also examines new theories and techniques such as grounded theory, ethnogrpahy, phenomenology, automated interviewing, text, data mining and the increasing use of online panels."--Back cover.
650			_aMarketing research -- Textbooks.
942			_2ddc _cBOOKS