000 01776nam a22002897a 4500
999 _c33160
_d33160
003 CUTN
005 20201008124155.0
008 201008b ||||| |||| 00| 0 eng d
020 _a9780077104290
041 _aEnglish
082 _223
_a338.5024658
_bBEG
100 _aBegg, David.
245 _aEconomics for Business/
_cDavid Begg & Damian Ward.
260 _aLondon :
_bMcGraw-Hill Education,
_c2004.
300 _axvii, 414p.:
_billustrations ;
_c26 cm.
505 _aSection I: Introduction
_tChapter 1: Economics for Business
505 _aSection II: Understanding Markets
_tChapter 2 Consumers in the Market Place
_tChapter 3 Firms in the Market Place
_tChapter 4 Markets in Action
505 _aSection III: Competition and Profitability
_tChapter 5 Market Structure and Firm Performance
_tChapter 6 Strategic Rivalry
_tChapter 7 Growth Strategies
_tChapter 8 Governing Business
505 _aSection IV: Domestic Macroeconomics
_tChapter 9 Introduction to the Macroeconomy
_tChapter 10 Measuring Macroeconomic Variables and Policy Issues
_tChapter 11 Domestic Government Policy
_tChapter 12 Supply-Side Policies and Economic Growth
505 _aSection V: Global Economics
_tChapter 13 Exchange Rates and the Balance of Payments
_tChapter 14 Globalization
520 _aOffering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus the text emphasizes economic reasoning as the solution to business problems, rather than simply providing business applications to reinforce standard economic analysis
650 _aEconomics
650 _aMicro-economie.
650 _aBedrijfseconomie.
700 _aWard, Damian
942 _2ddc
_cRB