000			01571nam a22002057a 4500
999			_c33164 _d33164
003			CUTN
005			20201008145227.0
008			201008b ||||| |||| 00| 0 eng d
020			_a9780070220874
041			_aEnglish
082			_a658.83 _bNAR
100			_aNargundkar, Rajendra.
245			_a Marketing research : _bText and Cases/ _cRajendra Nargundkar.
250			_a3rd ed.
260			_aNew Delhi ; India : _bTata McGraw-Hill, _c2008.
300			_axxvi, 533 pages : _billustrations ; _c 25 cm.
505			_t1. Fundamentals of marketing research -- _t2. The marketing research process- an overview -- _t3. Research methods and design-additional inputs -- _t4. Questionnaire design: a customer-centric approach -- _t5. Sampling methods- theory and practice -- _t6. Field procedures -- _t7. Planning the data analysis -- _t8. Simple tabulation and cross-tabulation -- _t9. ANOVA and the design of experiments -- _t10. Correlation and regression: Explaining association and causation -- _t11. Discriminant analysis for classification and prediction -- _t12. Logistic regression for classification and prediction -- _t13. Factor analysis for data reduction -- _t14. Cluster analysis for market segmentation -- _t15. Multidimensional scaling for brand positioning -- _t16. Conjoint analysis for product design -- _t17. Attribute-based perceptual mapping using discriminant analysis -- _t18. Structural equation modeling (SEM) for complex models (including confirmatory factor analysis).
650			_aMarketing research.
942			_2ddc _cBOOKS