000 | 01396nam a22001937a 4500 | ||
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999 |
_c35004 _d35004 |
||
003 | CUTN | ||
005 | 20210628112845.0 | ||
008 | 210628b ||||| |||| 00| 0 eng d | ||
020 | _a9781773610023 | ||
041 | _aEnglish | ||
082 |
_222 _a910.68 _bRAG |
||
100 | _aRaga, Jennifer. | ||
245 |
_aManaging Tourism Destinations / _cJennifer Raga |
||
260 |
_aCanada : _bSociety Publishing, _c©2018. |
||
300 |
_axiii, 261 pages : _bill.: _c26 cm. |
||
505 |
_tChapter 1. Introduction to Tourism Destinations _tChapter 2. Planning and Organizing A Designation _tChapter 3. Know Your Visitor and Their Management _tChapter 4. Role of Destination Management Organizations _tChapter 5. Human Resource and Desired Skill in Destination Management _tChapter 6. Destination Marketing _tChapter 7. Destination Management at Heritage Sites _tChapter 8. Destination Positioning and Branding _tChapter 9. Developing Destination Products _tChapter 10. Destination E-Business and Information Management |
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520 | _aDevelops a framework to explore the links between destination based tourism and human resource management. This book covers the central theme of managing the tourism destination, the characteristics of traveller's choice, destination management and destination planning, management of heritage sites and developing of destination products along with information management. | ||
942 |
_2ddc _cBOOKS |