000 01396nam a22001937a 4500
999 _c35004
_d35004
003 CUTN
005 20210628112845.0
008 210628b ||||| |||| 00| 0 eng d
020 _a9781773610023
041 _aEnglish
082 _222
_a910.68
_bRAG
100 _aRaga, Jennifer.
245 _aManaging Tourism Destinations /
_cJennifer Raga
260 _aCanada :
_bSociety Publishing,
_c©2018.
300 _axiii, 261 pages :
_bill.:
_c26 cm.
505 _tChapter 1. Introduction to Tourism Destinations
_tChapter 2. Planning and Organizing A Designation
_tChapter 3. Know Your Visitor and Their Management
_tChapter 4. Role of Destination Management Organizations
_tChapter 5. Human Resource and Desired Skill in Destination Management
_tChapter 6. Destination Marketing
_tChapter 7. Destination Management at Heritage Sites
_tChapter 8. Destination Positioning and Branding
_tChapter 9. Developing Destination Products
_tChapter 10. Destination E-Business and Information Management
520 _aDevelops a framework to explore the links between destination based tourism and human resource management. This book covers the central theme of managing the tourism destination, the characteristics of traveller's choice, destination management and destination planning, management of heritage sites and developing of destination products along with information management.
942 _2ddc
_cBOOKS