000			01405nam a22002297a 4500
999			_c35353 _d35353
003			CUTN
005			20210707162054.0
008			210707b ||||| |||| 00| 0 eng d
020			_a9789384207953
020			_a9384207950
041			_aEnglish
082			_a659.20973 _bSAR
100			_aSardana C.K.
245			_a Public Relations : _bConcepts, Practices & Applications / _cEdited by C. K. Sardana & K. John Babu
260			_aNew Delhi : _b Dominant Publishers & Distributors (P) Ltd, _c2018.
300			_axv, 182 p. ; hb.
505			_t1. PR in India: A Historical and Sociological Perspective _t2. Digital Communication for PR _t3. Government Public Relations: In the World's Largest Democracy _t4. Communication Challenges in public sector undertakings _t5. Public relations research _t6. Tool of Public Relations in a Challenging Environment _t7. Lobbying: A Legitimate Advocacy _t8. Power of PR in Real Estate Marketing and Management _t9 PR in the internet age: the increasing role of Social Media _t10. New light on Building unique PR Identities _t11. PR as a Tool of Marketing _t12. Working of Public Relations in Universities: A Case of Kashmir _t13. What does a Journalist Expect from PR? Likes and Dislike of Print Journalists _t14. Public Relations, CSR and Sustainable Development
650			_aPublic Relations
690			_aSocial Work
700			_aJohn Babu, K.
942			_2ddc _cBOOKS