000			02319nam a22002417a 4500
999			_c35972 _d35972
003			CUTN
005			20211021095947.0
008			210831b ||||| |||| 00| 0 eng d
020			_a9788170006138
041			_aEnglish
082			_222 _a021.7 _bGOU
100			_aGould, Mark R.
245			_aThe Library PR Handbook : _bHigh-Impact Communications / _cBy Mark R Gould,
250			_a1st ed.
260			_aNew Delhi : _bEss Ess Publication, _c2009.
260			_aChicago, Illinios : _bAmerican Library Association.
300			_avii, 113 pages : _bill, ; _c28 cm.
505			_tChapter 1 - Increasing relevance, relationships, and results: principles and practices for effective multicultural communication / Maria Elena Campisteguy and Eric Friedenwald-Fishman _tChapter 2 - Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- _tChapter 3 -Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram -- _tChapter 4 - Using op-eds, letters to the editor, and state of the library reports to inform public debate / Chris Kertesz -- _tChapter 5 - Cooking up culture / Michael Steinmacher -- _tChapter 6 - Harness a celebrity brand and create effective print public service announcements / Mark R. Gould -- _tChapter 7 -Savvy outreach tactics, special events focus the media's attention on your message / Jené O'Keefe Trigg -- _tChapter 8 -Strengthen communication through a national public awareness initiative / Megan Humphrey -- _tChapter 9 -Amplify your messages through partnerships to reach broader audiences / Megan Humphrey -- _tChapter 10 - Affordable podcasts for libraries / Steve Zalusky -- _tChapter 11 -Gaming @ your library: generating excitement in social settings to increase attendance at your library / Dale Lipschultz -- _tChapter 12 - A values-based approach to successful library advocacy / Laura K. Lee Dellinger -- _tChapter 13 - Building a community: empowering people as messengers / Eric Friedenwald-Fishman and Chip Conley -- _tChapter 14 - Friends groups can help libraries promote their services / Sally Gardner Reed.
650			_aLibrary Communications.
650			_aLibrary Classification.
690			_aDepartment of Library and Information Science.
942			_2ddc _cRB