000			01599nam a22002297a 4500
003			CUTN
005			20230605114847.0
008			230605b |||||||| |||| 00| 0 eng d
020			_a9781032032634
041			_aEnglish
082			_223 _a659.1 _bWHA
100			_aWharton, Chris
245			_aAdvertising : _bCritical approaches / _cChris Wharton & Jonathan Hardy
250			_a1st ed.
260			_aLondon : _bRoutledge, _cc 2015.
300			_ax, 228 p.: _bill.; _c24.6 x 17.4 x 1.5 cm.
505			_aPart I: Foundations 1 The nature of advertising history 2 Historical outline 3 Market society and its critics 4 Political economic approaches to advertising / Jonathan Hardy 5 Cultural and critical approaches Part II: Frameworks 6 Advertising framework and encoding _t7 Texts 8 Reception Part III: Applications 9 Advertising in the home 10 Outdoor advertising 11 Sound and vision 12 Consumer culture
520			_aAdvertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book's chapters explore a range of areas central to an insight into the development of modern advertising
650			_aBUSINESS & ECONOMICS Advertising & Promotion
700			_aHardy, Jonathan
942			_2ddc _cBOOKS
999			_c38918 _d38918