000			02977nam a22003377a 4500
003			CUTN
005			20230706160323.0
008			230706b |||||||| |||| 00| 0 eng d
020			_a9780367615727
020			_a9781000543704
020			_a9781003107651
020			_a9780367620431
041			_aEnglish
082	0	0	_a303.342 _223 _bJON
100	1		_aJones, Jean G.
245	1	0	_aPersuasion in society / _cJean G. Jones, Andi McClanahan, and Joseph Sery.
250			_a4th ed.
260			_aNew York : _bRoutledge, _c2022.
300			_avii, 365 p. : _bill. pbk.
500			_aRevised edition of Persuasion in society, 2017.
504			_aIncludes bibliographical references and index.
505			_aPart 1: Understanding Persuasion 1. The Study of Persuasion 2. Globalized View of Persuasion 3. The Psychology of Persuasion 4. The Ethics of Persuasion Part 2: Approaches to Persuasion 5. Coactive Persuasion 6. Verbal and Nonverbal Elements of Persuasion 7. Framing Persuasive Messages 8. Argumentation and Persuasion 9. Cognitive Shorthands Part 3: Contexts of Persuasion 10. Persuasive Campaigns 11. Advertising and Persuasion 12. Political Campaigning 13. Social Movements and Persuasion 14. Conflict and Negotiation
520			_a"This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. This new edition includes extended treatment of the ethics of persuasion, including opposing views on handling controversial issues in the college classroom; a new chapter on propaganda and ideology; and a greater focus on digital contexts and social media. Discussion questions, exercises, and key terms are provided for each chapter. This textbook will be a valuable tool for students of communication, media studies, politics, psychology, and business and advertising. Online resources for instructors include PowerPoint slides and test bank"--
650		0	_aPersuasion (Psychology)
650		0	_aPersuasion (Rhetoric)
650		0	_xSocial aspects.
700	1		_aMcClanahan, Andi,
700	1		_aSery, Joseph,
776	0	8	_iPrint version: _aJones, Jean G. _tPersuasion in society _bFourth Edition. _dNew York, NY : Routledge, 2022 _z9780367620431 _w(DLC) 2021055985
942			_2ddc _cBOOKS
999			_c39181 _d39181