000 | 02512cam a2200385 i 4500 | ||
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001 | 22193702 | ||
003 | CUTN | ||
005 | 20230810145538.0 | ||
006 | m |o d | | ||
007 | cr_||||||||||| | ||
008 | 210723s2022 enk ob 001 0 eng | ||
010 | _a 2021036457 | ||
020 |
_a9781000522099 _q(epub) |
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020 |
_a9781003177340 _q(ebook) |
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020 |
_z9781032011417 _q(hardback) |
||
020 |
_z9781032011394 _q(paperback) |
||
040 |
_aDLC _beng _cDLC _erda _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 | _aHF5718 |
082 | 0 | 0 |
_a658.45 _223 _bMAH |
100 | 1 |
_aMahoney, James Scott, _d1947- _eauthor. |
|
245 | 1 | 4 |
_aThe strategic communication imperative : _bfor mid and long-term issues management / _cJames Mahoney. |
260 |
_aNY : _bRoutledge, _cc2022. |
||
300 | _a1 online resource | ||
504 | _aIncludes bibliographical references and index. | ||
505 | _a1: Facing up to issues: an introduction; 2: The alchemy of professional communication; 3. The nature of strategic communication 4. Identifying, analysing and managing organisational issues 5. Decision-making and communication strategy 6. Linking strategic communication and theoretical concepts 7. A strategic communication planning model | ||
520 | _a"This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students and professionals alike"-- | ||
650 | 0 | _aBusiness communication. | |
650 | 0 | _aStrategic planning. | |
650 | 0 | _aOrganization. | |
776 | 0 | 8 |
_iPrint version: _aMahoney, James Scott, 1947- _tStrategic communication imperative _dAbingdon, Oxon ; New York, NY : Routledge, 2022 _z9781032011417 _w(DLC) 2021036456 |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBOOKS |
||
999 |
_c39603 _d39603 |