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008 210723s2022 enk ob 001 0 eng
010 _a 2021036457
020 _a9781000522099
_q(epub)
020 _a9781003177340
_q(ebook)
020 _z9781032011417
_q(hardback)
020 _z9781032011394
_q(paperback)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5718
082 0 0 _a658.45
_223
_bMAH
100 1 _aMahoney, James Scott,
_d1947-
_eauthor.
245 1 4 _aThe strategic communication imperative :
_bfor mid and long-term issues management /
_cJames Mahoney.
260 _aNY :
_bRoutledge,
_cc2022.
300 _a1 online resource
504 _aIncludes bibliographical references and index.
505 _a1: Facing up to issues: an introduction; 2: The alchemy of professional communication; 3. The nature of strategic communication 4. Identifying, analysing and managing organisational issues 5. Decision-making and communication strategy 6. Linking strategic communication and theoretical concepts 7. A strategic communication planning model
520 _a"This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students and professionals alike"--
650 0 _aBusiness communication.
650 0 _aStrategic planning.
650 0 _aOrganization.
776 0 8 _iPrint version:
_aMahoney, James Scott, 1947-
_tStrategic communication imperative
_dAbingdon, Oxon ; New York, NY : Routledge, 2022
_z9781032011417
_w(DLC) 2021036456
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBOOKS
999 _c39603
_d39603