000			02261cam a22004091i 4500
003			CUTN
005			20231205111635.0
008			220202s2023 enk ob 001 0 eng
020			_a9781003186342
020			_z9781032030364
020			_z9781032030265
041			_aEnglish
042			_apcc
082	0	0	_a647.940 _223/eng/20220611 _bGUR
100	1		_aGursoy, Dogan,
100	1		_eauthor.
245	1	0	_aHospitality Marketing : _bprinciples and practice / _cDogan Gursoy, David Bowie and Francis Buttle.
250			_aFourth edition.
260			_aNY : _bRoutledge, _c2023.
300			_a402p.: _bill.:
504			_aIncludes bibliographical references and index.
505			_tPart A: Introduction 1. Introduction to Hospitality Marketing Part B: Pre-Encounter Marketing 2. Marketing Research 3. Understanding and Segmenting Customers 4. Competitive Strategies 5. Developing the Hospitality Experience 6. Locating the Offer 7. Pricing the Offer and Revenue Management 8. Distributing the Offer 9. Communicating the Offer Part C: Encounter Marketing 10. Managing the Physical Environment 11. Managing the Service Processes 12. Managing Customer-Contact Employees Part D: Post-Encounter Marketing 13. Measuring and Managing Customer Satisfaction and Word-of-Mouth (WOM) 14. Relationship Marketing Part E: The Marketing Plan 15. Marketing Planning
520			_a"Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"--
650		0	_aHospitality industry
650		0	_aHotels
650		0	_xMarketing.
650		0	_xMarketing.
690			_aTourism
700	1		_aBowie, David,
700	1		_aButtle, Francis,
700	1		_eauthor.
700	1		_eauthor.
776	0	8	_iPrint version: _aGursoy, Dogan. _tHospitality marketing _bFourth edition. _dAbingdon, Oxon ; New York, NY : Routledge, 2023 _z9781032030364 _w(DLC) 2022004989
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOKS
999			_c40712 _d40712