000			02031nam a22002777a 4500
003			CUTN
005			20231215155617.0
008			231215b |||||||| |||| 00| 0 eng d
020			_a9780367237714
041			_aEnglish
082			_223 _a658.8342 _bHOR
100			_aHorner, Susan.
240			_aConsumer Behaviour In Tourism
245			_aConsumer Behaviour In Tourism / _cSusan Horner & John Swarbrooke.
250			_a3rd ed.
260			_aAbingdon : _bRoutledge, _c2016.
300			_ax, 446 p. : _bill. ; _c24 cm.
520			_aNow fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
650			_aEconomics.
650			_aFinance.
650			_aBusiness & Industry.
650			_aTourism.
650			_aHospitality.
700			_aSwarbrooke, John.
942			_2ddc _cTB
999			_c40983 _d40983