000			02177cam a2200325 i 4500
003			CUTN
005			20241008170026.0
008			191013s2020 enka b 001 0 eng
020			_a9781138632783
020			_a9781138632790
020			_z9781315208053
041			_aEnglish
042			_apcc
082	0	0	_a302.23 _223 _bEVA
100	1		_aEvans, Elizabeth,
100	1		_d1981- _eauthor.
245	1	0	_aUnderstanding engagement in transmedia culture / _cElizabeth Evans.
260			_aAbingdon, Oxon : _bRoutledge, _c2020.
300			_axi, 198 pages : _billustrations ; _c24 cm
504			_aIncludes bibliographical references (pages 180-195) and index.
505	0		_aIntroduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement.
520			_a"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"--
650		0	_aMass media
650		0	_aDigital storytelling.
650		0	_xAudiences.
776	0	8	_iOnline version: _aEvans, Elizabeth, 1981- _tUnderstanding engagement in transmedia culture. _dAbingdon, Oxon ; New York, NY : Routledge, 2020. _z9781315208053 _w(DLC) 2019038830
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOKS
999			_c43718 _d43718