000			01917nam a22002057a 4500
003			CUTN
005			20250120151308.0
008			250120b |||||||| |||| 00| 0 eng d
020			_a9780415557382
041			_aEnglish
082			_a741.602 _bDOW
100			_aDowns, Simon
245			_aThe Graphic Communication Handbook /
260			_aNY : _bRoutledge, _c2012.
300			_a368 Pages :
505			_tIntroduction 1. Broad Knowledge 2. Theory 3. Pitching 4. Understanding the Client 5. Researching the Job 6. Preparatory Drawings - Thumbnail Stage 7. Preparatory Drawings - Development Stage 8. Preparatory Drawings - Presentation 8. Presenting to the Client 9. Doing the job 11. Deploying the job - 2D 12. Deploying the job - 3D 13. Deploying the job to the screen (motion graphics) 14. Deploying the job to the screen (interaction graphics) 15. Situating the job 16. Testing the job 17. Getting paid 18. Getting the next job (self and other publicity) Conclusion
520			_aThe Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.
690			_aCommunity college
942			_2ddc _cCC
999			_c43944 _d43944