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008 100607r20111989enka b 001 0 eng
020 _a9780415596503 (hbk)
020 _a0415596505 (hbk)
020 _a9780415596510 (pbk.)
020 _a0415596513 (pbk)
020 _a9780203837252 (ebook)
020 _a0203837258 (ebk)
041 _aEnglish
082 0 0 _a306
_222
_bFIS
100 1 _aFiske, John.
245 1 0 _aReading the popular /
_cJohn Fiske ; with new introductory essay on Why Fiske still matters, by Henry Jenkins, and with a new discussion on the topic of Reading Fiske and understanding the popular, between Kevin Glynn, Jonathan Gray and Pamela Wilson.
250 _a2nd ed.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c2011.
300 _alxi, 186 p. :
_bill. ;
_c23 cm.
500 _aOriginally published: Boston : Unwin Hyman, 1989.
504 _aIncludes bibliographical references and index.
505 0 _aUnderstanding popular culture -- Shopping for pleasure -- Reading the beach -- Video pleasures -- Madonna -- Romancing the rock -- Everyday quizzes everyday life -- News, history, and undisciplined events -- Popular news -- Searing towers.
_tCover Page Half Title page Series Page Title Page Copyright Page Dedication Contents Acknowledgements Why Fiske Still Matters Reading Fiske and Understanding the Popular Notes on Contributors Preface 1 Understanding Popular Culture Popular Culture Popular Productivity and Discrimination Politics 2 Shopping For Pleasure Malls, Power, and Resistance Consuming Women Commodities and Women Conspicuous Consumption Progress and The New 3 Reading the Beach Surfie Journal Channel Seven News 4 Video Pleasures 5a Madonna 5b Romancing the Rock Videos and Narrative Romance Fantasy and Representation Dance and Spectacle Pleasure, Power, and Resistance 6 Everyday Quizzes Everyday Life 7 News, History, and Undisciplined Events News and History News and Control Events and Discourse Knowledge, Power, and Pleasure Discussion 8 Popular News Relevance Productivity Popular News 9 Searing Towers Looking Down Looking Up So Why is it Popular? Bibliography Index
520 _aThis revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of ‘Reading Fiske and Understanding the Popular’. Both underline the continuing relevance of this foundational text in the study of popular culture. Beneath the surface of the cultural artifacts that surround us – shopping malls, popular music, the various forms of television – lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular "texts" to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. Fiske’s "readings" of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a "boy toy", but young girls feel empowered by her ability to toy with boys; Chicago’s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses. Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske’s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it.
650 0 _aPopular culture.
650 0 _aCapitalism.
906 _a7
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_cBOOKS
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