000			08919cam a22003738i 4500
003			CUTN
005			20250415115933.0
008			210611s2022 nyu b 001 0 eng
020			_a9780367514990
020			_a9780367515027
020			_z9781003054153
041			_aEnglish
042			_apcc
082	0	0	_a658.827 _223 _bFOR
100	1		_aForoudi, Mohammad Mahdi,
100	1		_eauthor.
245	1	0	_aCorporate brand design : _bdeveloping and managing brand identity / _cMohammad Mahdi Foroudi, Pantea Foroudi.
260			_bRoutledge, _c2022.
263			_a2109
300			_a282 Pages : _b2 B/W Illustrations ;
504			_aIncludes bibliographical references and index.
505			_tCover Half Title Endorsements Title Page Copyright Page Dedication Contents CONTRIBUTORS INTRODUCTION PART I INTRODUCTION TO CORPORATE BRAND DESIGN MANAGEMENT 1 THE EMERGENCE, DEVELOPMENT, AND CHANGING USES OF CORPORATE BRAND DESIGN, 1760 TO DATE Introduction Research background Conclusion References 2 CORPORATE BRAND DESIGN MANAGEMENT FROM DIFFERENT PERSPECTIVES Introduction Background to corporate brand design management Perspective 1: Graphic design – visual and verbal cues Perspective 2: Integrated communication approach Perspective 3: Organisational approach Perspective 4: Marketing paradigm Perspective 5: Interdisciplinary/multi-disciplinary approach paradigm Conclusion Key terms and definitions Acknowledgement References PART II CORPORATE BRAND SIGNATURE MANAGEMENT 3 CORPORATE BRAND SIGNATURE MANAGEMENT: LOGO, DESIGN, TYPEFACE, AND COLOUR Introduction Background to corporate brand signature management Corporate brand signature concept The elements of the corporate brand signature Corporate brand typeface Corporate brand colour Corporate brand design Corporate brand name Conclusion Key terms and definitions References 4 CORPORATE BRAND SIGNATURE: IMAGE AND REPUTATION Introduction Background to corporate brand image and reputation Corporate image concept The corporate reputation concept Corporate brand design, corporate image, and corporate reputation Conclusion Key terms and definitions References PART III CORPORATE ARCHITECTURE DESIGN 5 CORPORATE ARCHITECTURE DESIGN MANAGEMENT Introduction Background to corporate architecture design management Architecture management construct Defining the architecture concept Architecture and decor and artifacts/symbolic artifacts Architecture and spatial layout and functionality/physical structure Architecture and ambient conditions/physical stimuli Conclusion Key terms and definitions References 6 CORPORATE ARCHITECTURE DESIGN AND HUMAN FACTORS, NEEDS, AND PERFORMANCE Introduction Background to corporate architecture design and human factors, needs, and performance Architecture and the human factor Architecture as an expression of social, economic, and technological realities Architecture and human performance Architecture and human needs Architecture and aesthetic Architectural perception and assessment Architecture, human behaviour, and attitudes towards the corporation Architecture and corporate communication Architecture and corporate image Conclusion References 7 CORPORATE ARCHITECTURE DESIGN, CORPORATE IDENTITY, AND IDENTIFICATION Introduction Background to corporate architecture design, corporate identity, and identification Corporate identity and architecture relationships Corporate identity and identification relationships Architecture and identification relationships Corporate identity dimensions and architecture dimensions relationships Corporate visual identity and architecture Philosophy, mission, value, and architecture Communication and architecture Conclusion Key terms and definitions References PART IV CORPORATE BRAND WEBSITE DESIGN 8 CORPORATE BRAND WEBSITE DESIGN MANAGEMENT Introduction Background to corporate brand website design management Corporate brand website design favourability concept The elements of corporate brand website design favourability Navigation Visual Information Usability Customisation Security Availability Website credibility Customer service Perceived corporate social responsibility Perceived corporate culture Conclusion Key terms and definitions Acknowledgement References 9 CORPORATE BRAND WEBSITE DESIGN, IMAGE, IDENTIFICATION, AND LOYALTY Introduction Background to corporate brand website design, image, identification, and loyalty Corporate website favourability and corporate image Corporate image and corporate reputation Corporate reputation and consumer–company identification Consumer–company identification and loyalty Corporate website favourability, satisfaction, and image Corporate website favourability, attractiveness, and image Conclusion Key terms and definitions Acknowledgement References PART V CORPORATE BRAND SENSUALITY 10 EVOLUTION OF BRANDING: TOWARDS AN HISTORICAL UNDERSTANDING OF THE CONCEPT BRANDING, EXPERIENCE, AND SENSES Introduction Background The emergence of ‘branding’: A snapshot from 1920s to 1960s The emergence of ‘experience’ in marketing Background An introduction to the concept of ‘experience’ The emergence of ‘experience’ in marketing Solutions and recommendations ‘Experience’ in marketing: How to conceptualise it? Future research directions Conclusion Key terms and definitions Note References 11 EVOLUTION OF SENSES: FROM NO-NONSENSE ERA TO THE RISE OF SENSORY MARKETING Introduction Background From no-nonsense era to the rise of sensory marketing 1929–1970: No-nonsense era 1970–1990: The rise of advertisements 1990 to date: The rise of sensory marketing Future research directions Key terms and definitions References 12 SENSORY MARKETING: ENVIRONMENTAL PSYCHOLOGY THEORY APPROACH Introduction Background Environmental pyschology theory and S-O-R framework Issues, controversies, problems Future research directions Key terms and definitions References 13 SENSORY MARKETING: VISUAL CUES AND AUDIAL CUES Introduction Visual cues: Background Practical approach to visual cues Audial cues: Background Practical approach to audial cues Key terms and definitions References 14 SENSORY MARKETING: OLFACTORY CUES AND HAPTIC CUES Introduction Olfactory cues: Background Literature review Haptic cues: Background Literature review Practical applications Olfactory cues Haptic cues Key terms and definitions References 15 GUSTATIVE SIGNATURES AS CORPORATE BRAND IDENTIFIERS: EXPLORING THE SENSUALITY OF TASTE AS A MARKETING STRATEGY Introduction Background Gustative signatures The mouth/brain relationship Sensorimotor sensations Olfactory sensations Oral haptic sensations Chemo-sensations The taste/flavour relationship Discussion Gustative sensuality and product consistency Gustative sensuality and customer experience Gustative sensuality and the consumption environment Auditory cues Visual cues Tactile cues Social cues Sensuality and place identity Conclusion Key terms and definitions References INDEX
520			_a"Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications"--
650		0	_aBranding (Marketing)
650		0	_aConsumer satisfaction.
650		0	_aMarketing
650		0	_xManagement.
700	1		_aForoudi, Pantea,
700	1		_d1974- _eauthor.
776	0	8	_iOnline version: _aForoudi, Mohammad Mahdi. _tCorporate brand design _dNew York, NY : Routledge, 2022 _z9781003054153 _w(DLC) 2021020428
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOKS
999			_c44178 _d44178