| 000 | 00876nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | CUTN | ||
| 005 | 20250519154414.0 | ||
| 008 | 250519b |||||||| |||| 00| 0 eng d | ||
| 041 | _aEnglish | ||
| 082 |
_223 _a658.8342 _bTHA |
||
| 100 | _aThalhath, P. | ||
| 245 |
_aThe Influence of Big-Five Personality Traits on the Antecedents and Outcomes of Brand Love: _bA Study Among Clothing Brand Consumers/ _cThalhath, P. & Velmurugan P.S. |
||
| 260 |
_aThiruvarur: _bCUTN, _c2023. |
||
| 300 |
_a386 p.: _bcol. ill. ; _c30 cm. |
||
| 650 | _aBranding (Marketing) | ||
| 650 | _aPersonality—Testing | ||
| 650 | _aConsumer behavior | ||
| 650 | _aBig Five personality traits | ||
| 650 | _aConsumers—Psychology | ||
| 650 | _aBrand loyalty | ||
| 650 | _aClothing trade—Marketing | ||
| 690 | _aDepartment of Commerce. | ||
| 700 | _aVelmurugan, P.S. | ||
| 942 |
_2ddc _cTDP |
||
| 999 |
_c44301 _d44301 |
||