000			04659cam a2200373Ii 4500
003			OCoLC
005			20250527122007.0
008			220503s2022 enka ob 001 0 eng d
020			_a9783030942069
020			_a3030942066
020			_z9783030942052
020			_z3030942058
041			_aEnglish
049			_aMAIN
072		7	_aBUS024000 _2bisacsh
082	0	4	_a658.421 _223/eng/20220503 _bHUA
100	1		_aHuang, Yujia,
100	1		_eauthor.
245	1	0	_aDesign thinking for new business contexts : _ba critical analysis through theory and practice / _cYujia Huang, David Hands.
260			_aBasingstoke : _bPalgrave Macmillan, _c2022.
300			_billustrations.
504			_aIncludes bibliographical references and index.
505	0		_a1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Readers Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and Design[ing] -- 2.3 Design Thinking and Business Planning Activities -- 2.4 Design Thinking and Business Strategy -- 2.5 Design Thinking in SMES -- References -- 3 Crossing Boundaries: Design into Business and Management -- 3.1 Introduction -- 3.2 Design for Business: The Critical Imperative -- 3.3 Teaching Design in Design Schools -- 3.4 Teaching Business Management in Business Schools -- 3.5 Academia and Industry: Design Alliances -- References -- 4 Organisational Complexity and Change by Design -- 4.1 Introduction -- 4.2 Managing Complexity and the Organisation -- 4.3 Managing Uncertainty in Unpredictable Times -- 4.4 Organisational Change Management -- 4.5 A Designerly Approach to Organisational Change -- References -- 5 Business Thinking Through Design -- 5.1 Introduction -- 5.2 Economic Systems that Shape Business Environments -- 5.3 New Economic Systems Reshaping the Business Environment -- 5.4 Types of Organisations -- 5.5 Business Structures -- 5.6 Business Composition -- 5.7 Design Thinking: Tensions and Challenges -- References -- 6 Design Thinking for Sustainable Futures -- 6.1 Introduction -- 6.2 Mission Impossible? -- 6.3 Sustainable Futures -- 6.4 Corporate Social Responsibility -- 6.5 Social EnterprisesA Hybrid Business Model -- References -- 7 Design Thinking for Branding -- 7.1 Introduction -- 7.2 Brand Audit, Consumer Ethnography, and Design Thinking -- 7.3 Identifying Branding Problems and/or Opportunities -- 7.4 Design Thinking and the Development of Branding Strategies -- References -- 8 Design Thinking: Practice and Applications -- 8.1 Introduction -- 8.2 Design Processes, Methods and Tools -- 8.3 Case Example 1: Hitachi ABB Power Grids -- 8.4 Case Example 2: Maas Global -- 8.5 Understanding the Student Learning Experience Through a Design Methods Approach -- References -- 9 Design Directions and Future Trajectories -- 9.1 Introduction -- 9.2 Design Influences and Contested Territories -- 9.3 Democratic Design -- 9.4 Data and Design -- 9.5 Design Directions in an Era of Uncertainty -- References -- 10 Summary -- 10.1 The Design Nexus: Reflections and Reorganisation -- 10.2 Design Values -- 10.3 Design Commonwealth -- 10.4 Design Perspectives -- 10.5 Design Transformations -- 10.6 Design Futures -- 10.7 Final Reflections.
520			_aThis textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool. .
650		0	_aNew business enterprises.
650		0	_aCreative ability in business.
700	1		_aHands, David,
700	1		_cPh. D., _eauthor.
776	0	8	_iPrint version: _aHuang, Yujia. _tDesign thinking for new business contexts. _dBasingstoke : Palgrave Macmillan, 2022 _z9783030942052 _w(OCoLC)1308691851.
856	4	0	_uhttps://ezproxy.lib.gla.ac.uk/login?url=https://link.springer.com/10.1007/978-3-030-94206-9
856	4	0	_zConnect to e-book
907			_a.b38568238
942			_2ddc _cBOOKS
999			_c44373 _d44373