000			01755nam a22002417a 4500
003			CUTN
005			20250602112957.0
008			250602b |||||||| |||| 00| 0 eng d
020			_a9789353500412
041			_aEnglish
082			_a658.83 _bCHA
100			_aStangor Charles
245			_aResearch methods : _bfor the behavioral sciences / _cCharles Stangor
250			_a5th ed.
260			_aIndia : _bCengage , _c2015.
300			_a452p. : _bill ;
505			_aIntroduction to Research Developing the Research Hypothesis Ethics in Research Measures Reliability and Validity Surveys and Sampling Naturalistic Methods Hypothesis Testing and Inferential Statistics Correlational research designs Experimental research: One-way designs Experimental research: Factorial designs Experimental control and Internal validity External Validity Quasi-Experimental research designs
520			_aThis textbook is designed for students and professionals in the behavioral sciences (such as psychology, sociology, etc.) who need to understand and apply research methods. It provides comprehensive coverage of various research methodologies, including: Experimental methods: Designs where variables are manipulated to determine cause-and-effect relationships. Non-experimental methods: Approaches like descriptive research, correlational studies, surveys, and naturalistic observation, which aim to describe and explore relationships without direct manipulation of variables. Quasi-experimental research designs: Studies that resemble experimental designs but lack random assignment.
650			_aMarketing research
650			_aMarketing—Research—Methodology
650			_aStatistical methods in marketing
942			_2ddc _cBOOKS
999			_c44543 _d44543