000			04157nam a22002777a 4500
003			CUTN
005			20250730174258.0
008			250730b |||||||| |||| 00| 0 eng d
020			_a9788125051022
041			_aEnglish
082			_223 _a302.2 _bSIN
100			_aSinha, Dipankar.
245			_aDevelopment Communication: _bContexts for the Twenty-first Century/ _cDipankar Sinha.
260			_aHyderabad, Telangana: _bOrient BlackSwan, _c2013.
300			_axix, 220p.: _bill.; _c24 cm.
505			_a Development Communication: Contexts for the Twenty-first Century Dipankar Sinha Price 630 ISBN 9788125051022 Language English Pages 240 Format Paperback Dimensions 180 x 240 mm Year of Publishing 2013 Territorial Rights World Imprint Orient BlackSwan 1 Catalogues Development Studies, Political Science, Social Sciences, Sociology About the BookAbout the Author(s)Table of Contents List of Abbreviations Acknowledgements Introduction _tI. Development Communication: A Brief Outline The Seeds ‘Development’ and ‘Communication’: Not-So-Easy Linkages Prime Actors: The Transition Phase _tII. ‘The World’ of Development Communication: Shifting Horizons The Foundation: The Modernization Paradigm Mainstream Development Discourse: Top-Down Symptom The Challenges Information Capitalism: The Motive Force Communication Order: Beyond the Appearance Towards Participatory Communication _tIII. The Inner Struggle: Changing Track, Challenging Goals The Formative Stage Transformation: Nuts and Bolts Outcome of Struggle: Behaviour Change Strategies and Models Communication for Development (C4D): The Latest Version Beyond Models: Itemising Human Agency Millennium Development Goals: Lost Opportunity? _tIV. Media and Mediation: Towards Participatory Engagement Why Mediation Media and the Making of Informed Beneficiaries Visualising the Media’s Role: The Indian Context Ways Out: Macro-Level Ways Out: Micro-Level Ways Out: Macro-Micro Level Beyond ‘Media Tropism’ _tV. New Technology and the Inclusive Society Inclusive Society: The Gateway ICT: Nothing Instantaneous About It Networking Governance: The Indian Scenario Technology Literacy and ICT Education: Why Not? _tVI. ICT-led Premier Interventions: Under Critical Lens Case Study I: E-Governance in Andhra Pradesh Case Study II: E-Choupal in Maharastra Case Study III: Village Knowledge Centres in Pondicherry How (Not) To Do It _tVII. Premier ‘Organic’ Interventions: Critical Review ‘Our Village, Our Governance’: The Community-centric Intervention The ‘Picture Post Card Village’: The Individual-centric Intervention _tVIII. Experiencing India: Problems in Search of Development Communication The Problems Strategisation: Elemental Form Communications Strategy Template Experimenting with Participatory Communication: The ‘SODIS’ in West Bengal _tConclusion: Pro-People and Pro-Active Communication—The Agenda Ahead Constructing Good Theory: Clues Initiating Good Practice: Hints _tSelect Bibliography Index
520			_aDevelopment Communication’ refers to the systematic application of the processes, strategies and principles of communication to bring about positive social change. It uses various mediums, such as radio, music, theatre, booklets, to, help transform, for instance, attitudes towards the girl child, promote literacy, and increase awareness about HIV/AIDS, the adverse effects of polio and need for potable water. This volume looks at the origins, the theoretical underpinnings and the major debates in the discipline of Development Communication. While arguing that it rightfully belongs in the realm of the social sciences, the author critically scrutinises the concepts of both ‘development’ and ‘communication’.
650			_aCommunication in economic development
650			_aCommunication—Social aspects
650			_aCommunication—Developing countries
650			_aMass media and economic development
650			_aCommunication in rural development
650			_aDevelopment communication
690			_aUGC NET Cell
942			_2ddc _cRB
999			_c44938 _d44938