000			02195nam a22003851i 4500
003			CaToSAGE
005			20251023160452.0
008			220420s2023 cau fob 000 0 eng d
020			_a9781529786224
020			_a9781529754056
041			_aEnglish
082	0	4	_a658.407 _bSET
100	1		_aSethna, Zubin,
100	1		_eauthor.
245	1	0	_aConsumer behaviour / _cZubin Sethna.
250			_a5th Edition.
260			_aLos Angeles : _bSAGE Publications, _c2023.
300			_axxiii, 584 pages : _billustrations (some color) ; _c25 cm.
500			_aCore Textbook.
504			_aIncludes bibliographical references.
505			_aPart one: Consumer Behaviour in Context – Part two: Consumers as Individuals (The Psychological Issues) – Part three: Consumers as Social Actors (The Sociological Issues)
506			_aAccess restricted to subscribing institutions.
520	8		_aInformal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour.
650		0	_aBusiness and Management.
650		0	_aConsumer Behaviour.
650		0	_aMarketing.
776	0	8	_iePub2: _z9781529788204.
776	0	8	_iePub3: _z9781529786224.
776	0	8	_iPaperback: _z9781529754056.
776	0	8	_iWeb PDF: _z9781529784244.
856	4	0	_uhttps://bc.vitalsource.com/tenants/university_of_glasgow_explore/saml_auth/books/9781529786224
856	4	0	_zConnect to resource
907			_a.b41267047
942			_2ddc _cBOOKS
999			_c46051 _d46051