| 000 | 00503nam a2200169Ia 4500 | ||
|---|---|---|---|
| 005 | 20260122095439.0 | ||
| 008 | 260121s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780367775568 | ||
| 082 |
_a659 _bKAT |
||
| 100 | _aKatz, Helen | ||
| 245 | 0 |
_aMedia handbook : _ba complete guide to advertising media selection, planning, research, and buying / |
|
| 250 | _a8th ed. | ||
| 260 |
_aUnited Kingdom : _bTaylor and Francis, _c2022. |
||
| 300 | _axxi, 228p.; pbk | ||
| 650 | _aMedia planning | ||
| 942 | _cTB | ||
| 999 |
_c47830 _d47830 |
||