| 000 | 00489nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20260122095523.0 | ||
| 008 | 260121s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781529773699 | ||
| 082 |
_a302.231 _bKUN |
||
| 100 | _aKung, Lucy | ||
| 245 | 0 |
_aStrategic management in the media : _btheory to practice / |
|
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bSage, _c2024. |
||
| 300 | _axvii, 262 p.; pbk | ||
| 650 | _aManagement | ||
| 650 | _aMedia | ||
| 650 | _aStrategies | ||
| 942 | _cTB | ||
| 999 |
_c48594 _d48594 |
||