| 000 | 00680nam a2200241Ia 4500 | ||
|---|---|---|---|
| 005 | 20260429111859.0 | ||
| 008 | 260429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780749466213 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.827 _bPON |
||
| 100 | _aPont, Simon | ||
| 245 | 0 |
_aBetter mousetrap : _bbrand invention in a media democracy / _cSimon Pont |
|
| 260 |
_aLondon : _bKogan Page, _c2013. |
||
| 300 | _ax, 285 p.; pbk | ||
| 650 | _a Advertising | ||
| 650 | _a Brand management | ||
| 650 | _a Consumer behavior | ||
| 650 | _a Digital media (Better World Books) | ||
| 650 | _a Marketing communication | ||
| 650 | _a Media studies | ||
| 650 | _aBranding | ||
| 942 | _cTB | ||
| 999 |
_c51249 _d51249 |
||