| 000 | 00654nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20260429111932.0 | ||
| 008 | 260429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781032780962 | ||
| 041 | _aEnglish | ||
| 082 |
_a659 _bMIS |
||
| 100 | _aMishra, Anubhav | ||
| 245 | 0 |
_aIntegrated advertising promotion and marketing : _bcommunicating in a digital world / _cAnubhav Mishra |
|
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2024. |
||
| 300 | _axvi, 366 p.; hb | ||
| 650 | _a Digital marketing | ||
| 650 | _a Marketing communication | ||
| 650 | _a Promotion | ||
| 650 | _aAdvertising | ||
| 700 | _a Vijay, Tata Sai | ||
| 942 | _cTB | ||
| 999 |
_c51505 _d51505 |
||