| 000 | 00645nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20260429111956.0 | ||
| 008 | 260429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781501521089 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.827 _bJAI |
||
| 100 | _aJain, Shailendra Pratap | ||
| 245 | 0 |
_aManaging brand transgressions : _b8 principles to transform your brand / _cShailendra Pratap Jain |
|
| 260 |
_aGermany : _bDe Gruyter, _c2024. |
||
| 300 | _axvi, 153 p.; pbk | ||
| 650 | _a Brand management | ||
| 650 | _a Marketing management | ||
| 650 | _a Product management | ||
| 650 | _aManagement | ||
| 700 | _a Jain, Shalini Sarin | ||
| 942 | _cTB | ||
| 999 |
_c51705 _d51705 |
||