000			03165cam a22004578i 4500
003			FlBoTFG
005			20260722100437.0
008			230620s2024 nyu ob 001 0 eng
020			_a9781003316831
020			_a1003316832
020			_a9781000997101
020			_a1000997103
020			_a9781000997149
020			_a1000997146
020			_z9781032328065
020			_z9781032288819
041			_aEnglish
072		7	_aEDU _x037000 _2bisacsh
072		7	_aSOC _x052000 _2bisacsh
072		7	_aGTC _2bicssc
082	0	0	_a302.207 _223/eng/20230816 _bBOY
100	1		_aBoyle, Michael P.,
100	1		_d1975- _eauthor.
245	1	0	_aApplied communication research methods : _bgetting started as a researcher / _cMichael P. Boyle and Mike Schmierbach.
250			_aThird edition.
260			_aNew York : _bRoutledge, _c2024.
300			_a334 Pages ; _b21 B/W Illustrations ;
505	0		_aBasic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Sampling -- Effective measurement -- Validity -- Studying people quantitatively -- Studying people qualitatively -- Analyzing texts and other artifacts -- Reliability and subjectivity -- Descriptive statistics -- Estimation and inference -- Bivariate and multivariate statistics.
506			_aAccess restricted to subscribing institutions.
520			_a"This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices from Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts. The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs. Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819"--
650		0	_aCommunication
650		0	_aCommunication
650		0	_xResearch.
650		0	_xMethodology.
700	1		_aSchmierbach, Mike,
700	1		_d1976- _eauthor.
856	4	0	_uhttps://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9781003316831
856	4	0	_3Taylor & Francis _zConnect to resource
907			_a.b40993668
942			_2ddc _cPROJECT
999			_c54046 _d54046