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005			20260708102657.0
008			220428s2022 nyu ob 001 0 eng
020			_a9781003265887
020			_a100326588X
020			_a9781000618549
020			_a1000618544
020			_a9781000618501
020			_a1000618501
020			_z9781032209111
020			_z9781032209128
041			_aEnglish
072		7	_aPSY _x030000 _2bisacsh
072		7	_aSOC _x024000 _2bisacsh
082	0	0	_a302.231 _223/eng/20220428 _bSEG
245	0	0	_aMixed methods perspectives on communication and social media research / _cedited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari.
260			_aOxon : _bRoutledge, _c2023.
300			_a308 Pages ; _b20 B/W Illustrations ;
505			_aMixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.
506			_aAccess restricted to subscribing institutions.
520			_a"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"--
650		0	_aSocial media
650		0	_aCommunication
650		0	_xResearch _xMethodology.
650		0	_xResearch _xMethodology.
700	1		_aSegumpan, Reynaldo Gacho,
700	1		_aSoraya Abu Zahari, Joanna,
700	1		_eeditor.
700	1		_eeditor.
856	4	0	_uhttps://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9781003265887
856	4	0	_zConnect to resource
907			_a.b43447776
942			_2ddc _cPROJECT
999			_c54049 _d54049