000 04345cam a2200385 a 4500
001 2626
003 CUTN
005 20130621164228.0
006 m d
007 cr n
008 s2010 maua sb 001 0 eng d
020 _a9780240812359
020 _a0240812352
040 _aOPELS
_beng
_cOPELS
050 1 4 _aP96.A86
_bF75 2010
090 _aP96.A86
_bFri 2010
100 1 _aFriedmann, Anthony.
_zFRI
245 1 0 _aWriting for visual media
_h[electronic resource] /
_cAnthony Friedmann.
250 _a3rd ed.
260 _aBurlington, MA :
_bFocal Press,
_cc2010.
300 _axxvii, 399 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _aDEFINING THE PROBLEM; Describing One Medium Through Another; Describing Sight and Sound; The Stages of Script Development; A Seven-Step Method for Developing a Creative Concept; SOLVING COMMUNICATION PROBLEMS WITH VISUAL MEDIA; Ads and PSAs: Copywriting for Visual Media; Corporate Communications; Training, Instruction, and Education; Documentary and Nonfiction Narratives; ENTERTAINING WITH VISUAL MEDIA; Dramatic Structure and Form; Techniques for Long-Form Scripts; Writing Techniques for Adaptation; Television Series, Sitcoms, and Soaps; WRITING FOR NONLINEAR AND INTERACTIVE MEDIA; Writing and Interactive Design; Writing for Interactive Communications; Writing for Interactive Entertainment; ANTICIPATING PROFESSIONAL ISSUES; You Can Get Paid to Do This; Appendix: Script Formats.
505 0 _aDescribing one medium through another -- A seven-step method for developing a creative concept -- The stages of script development -- Describing sight and sound -- Ads and PSAs: copywriting for visual media -- Corporate communications: selling, telling, training, and promoting -- Documentary and nonfiction narrative -- Dramatic structure and form -- Writing techniques for long-form scripts -- Television series, sitcoms, and soaps -- Writing and interactive design -- Writing for interactive communications -- Writing for interactive entertainment -- Writing for mobile media -- You can get paid to do this.
506 _aOnline version restricted to NUS staff and students only through NUSNET.
520 _aWriting for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to be seen rather than read. It takes you from basic concepts to practice through a seven-step method that helps you identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, web sites, PSAs, TV shows, nonlinear media, and other types of visual narratives. You'll explore your visual imagination and try out your powers of invention. The companion web site enriches the content of the printed book with video, audio, and sample scripts. It includes scripts and the video produced from them; visual demonstrations of concepts; and an interactive, illustrated glossary of terms and concepts. Please visit http://booksite.focalpress.com/Friedmann, and follow the registration instructions on the site.     * There are no boring subjects, only boring writers. This book shows you how to connect with your audience, no matter what the subject. * Learn to think and write visually for films, PSAs, instructional media, training videos, and many other genres. * Robust companion web site features many scripts; storyboards; video clips of scenes produced from the script examples; and an interactive glossary of camera shots, movements, and transitions. Please visit http://booksite.focalpress.com/Friedmann, and follow the instructions for registration on the web site.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Internet connectivity; World Wide Web browser.
650 0 _aMass media
_xAuthorship.
650 0 _aVisual communication.
655 7 _aElectronic books.
_2local.
710 2 _aScienceDirect (Online service)
856 4 0 _uhttp://libproxy1.nus.edu.sg/login?url=http://www.sciencedirect.com/science/book/9780240812359
_zView the electronic version (full-text) via ScienceDirect
942 _2ddc
_cBOOKS
999 _c6593
_d6593