The complete marketer :
McDonald, Malcolm.
The complete marketer : 60 essential concepts for marketing excellence / Malcolm McDonald and Mike Meldrum. - 1st Edition. - London ; Philadelphia : Kogan Page, 2013. - x, 322 pages :b illustrations ; 24 cm
Includes index.
Understanding the basics of marketing -- Different types of marketing -- Marketing in the digital age -- Understanding customers -- Understanding market -- Managing the market mix -- Planning and control --
9780749466763
Marketing.
658.8 / MCD
The complete marketer : 60 essential concepts for marketing excellence / Malcolm McDonald and Mike Meldrum. - 1st Edition. - London ; Philadelphia : Kogan Page, 2013. - x, 322 pages :b illustrations ; 24 cm
Includes index.
Understanding the basics of marketing -- Different types of marketing -- Marketing in the digital age -- Understanding customers -- Understanding market -- Managing the market mix -- Planning and control --
9780749466763
Marketing.
658.8 / MCD