E-commerce and trademark management /
Jetli, Neelu K.
E-commerce and trademark management / Neelu K. Jetli - Jaipur : Galaxy Book Company, 2019. - 239p.: V1 314p.: V2 ill.; 23 cm
Vol - 1 1. Introduction 2. Theory of E-Commerce 3. Social and Economic Aspects of E-Commerce 4. Security Issues in E-Commerce 5. Use of E-Commerce in Small Business 6. E-Commerce and Creativity Industry 7. Internet 8. E-Commerce in Banks 9. Funds Transfer Systems Through E-Commerce 10. Online Higher Education Vol 2 1. Introduction 2. Historical Origins of Branding 3. Customer Based Brand Equity 4. Brand Building Implications 5. Brand Positioning 6. Legal Considerations 7. Product Strategy 8. Channel Strategy 9. Information Processing Model of Communication 10. Brand Promotion
9789386411150
Electronic commerce.
Trademarks.
Product management.
Branding (Marketing) -- Management.
658.872 / JET
E-commerce and trademark management / Neelu K. Jetli - Jaipur : Galaxy Book Company, 2019. - 239p.: V1 314p.: V2 ill.; 23 cm
Vol - 1 1. Introduction 2. Theory of E-Commerce 3. Social and Economic Aspects of E-Commerce 4. Security Issues in E-Commerce 5. Use of E-Commerce in Small Business 6. E-Commerce and Creativity Industry 7. Internet 8. E-Commerce in Banks 9. Funds Transfer Systems Through E-Commerce 10. Online Higher Education Vol 2 1. Introduction 2. Historical Origins of Branding 3. Customer Based Brand Equity 4. Brand Building Implications 5. Brand Positioning 6. Legal Considerations 7. Product Strategy 8. Channel Strategy 9. Information Processing Model of Communication 10. Brand Promotion
9789386411150
Electronic commerce.
Trademarks.
Product management.
Branding (Marketing) -- Management.
658.872 / JET