Information marketing / (Record no. 24351)

MARC details
000 -LEADER
fixed length control field 01391cam a22003614a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180120153820.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051104s2006 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138274334
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0754644138 (alk. paper)
041 ## - LANGUAGE CODE
Language English
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 025.040
Edition number 22
Item number ROW
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rowley, J. E.
245 10 - TITLE STATEMENT
Title Information marketing /
Statement of responsibility, etc Jennifer Rowley.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Aldershot, England ;
-- Burlington, VT :
Name of publisher, distributor, etc Ashgate,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 228 p. :
Other physical details ill. ;
Dimensions 24 cm.
505 0# - FORMATTED CONTENTS NOTE
Contents Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information services
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information Marketplace
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customers
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Price and Pricing Policy
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Collecting Marketing Data
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Strategy and Planning
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding and Corporate Identity
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information services industry.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip062/2005031654.html">http://www.loc.gov/catdir/toc/ecip062/2005031654.html</a>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library Generalia 20/01/2018 7 6 025.040 ROW 29447 23/12/2025 15/09/2025 20/01/2018 General Books