Visual Communication Design : (Record no. 43950)

MARC details
000 -LEADER
fixed length control field 03083nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250122105544.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250122b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781474221573
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 745.4
Item number DAV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Davis, Meredith
245 ## - TITLE STATEMENT
Title Visual Communication Design :
Remainder of title An Introduction to Design Concepts in Everyday Experience /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Bloomsbury Visual Arts,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 208 pages :
Other physical details ill.;
505 ## - FORMATTED CONTENTS NOTE
Title Foreword<br/><br/>CHAPTER 1 – The importance of form<br/>The relationship between form and context: Goodness of fit<br/>Form and meaning<br/>A little bit of history: Twentieth-century attitudes toward “good form”<br/>New practices: The changing context for contemporary design<br/>The shift in attention from artifact to experience<br/>How this book is organized<br/><br/>CHAPTER 2 – Getting attention<br/>Introduction<br/>Contrast<br/>Figure-Ground<br/>Camouflage<br/>Color<br/>Size constancy<br/>Scale<br/>Proportion<br/>Proximity<br/>Focus<br/>Layering<br/>Symmetry/Asymmetry<br/>Closure<br/>Continuity<br/>Series and Sequences<br/>Pattern<br/>Rhythm and Pacing<br/>Motion<br/>Summary<br/><br/>CHAPTER 3 – Orienting for use and interpretive behavior<br/>Introduction<br/>Affordances<br/>Channel<br/>Medium and Format<br/>Feedback<br/>Wayfinding<br/>Mapping<br/>Hierarchy<br/>Reading Pattern<br/>Grouping<br/>Edge Relationships<br/>Direction<br/>Point of View<br/>Summary<br/><br/>CHAPTER 4 – Interpreting, interacting, and experiencing<br/>Introduction<br/>Legibility and Readability<br/>Denotation and Connotation<br/>Framing<br/>Abstraction<br/>Icon, Index, and Symbol<br/>Materiality<br/>Substitution<br/>Metaphor<br/>Parallel Form<br/>Appropriation<br/>Ambiguity<br/>Cognitive Dissonance<br/>Summary<br/><br/>CHAPTER 5 – Extending and retaining meaning<br/>Introduction<br/>Schemas and Stereotypes<br/>Narrative<br/>Archetypes<br/>Mnemonics<br/>Chunking<br/>Redundancy<br/>Graphic Identity<br/>Branding<br/>Summary<br/><br/><br/>CONCLUSION<br/><br/>Bibliography<br/>Index
520 ## - SUMMARY, ETC.
Summary, etc Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation.<br/><br/>In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Visual Communication; Design Concepts; User Experience
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hunt, Jamer
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Community College
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction CUTN Central Library CUTN Central Library 22/01/2025   745.4 DAV 52126 22/01/2025 22/01/2025 Community College