MARC details
| 000 -LEADER |
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| fixed length control field |
03636cam a2200481 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250403171520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220610t20232023caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1526494418 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781526494412 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781526494429 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1526494426 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781529767001 |
| 041 ## - LANGUAGE CODE |
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| Language |
English |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.816 |
| Edition number |
23 |
| Item number |
SCH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schindler, Robert |
| 245 10 - TITLE STATEMENT |
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| Title |
Pricing strategies : |
| Remainder of title |
harvesting product value / |
| Statement of responsibility, etc |
Robert M. Schindler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Sage, |
| Date of publication, distribution, etc |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 408 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
25 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2012. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Contents |
Introduction : 1. Pricing as an element of the marketing mix -- Part I. Setting of initial prices : 2. The starting point in setting an initial price -- 3. Assessing value to the customer -- 4. Basic pricing strategies and the use of breakeven analysis -- Part II. Modification of existing prices : 5. The generalized breakeven formula and its use -- 6. Predicting price-change response: economic and competitive factors -- 7. Predicting price-change response: knowledge-related factors -- 8. Predicting price-change response: feelings-related factors -- 9. Empirical measurement of price-change response -- Part III. Developing a price structure : 10. Fences for price segmentation -- 11. Time as a price-segmentation fence -- 12. Place as a price-segmentation fence -- 13. Pricing to the less-informed segment -- 14. Pricing of interrelated products -- Part IV. Flexible pricing : 15. Auctions and competitive bidding -- 16. Negotiation and participatory pricing -- 17. Systematizing pricing decisions -- Conclusions : 18. Societal implications of pricing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Pricing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Prix |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Pricing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Fuller form of name |
(Robert M.), |
| Relator term |
author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| General subdivision |
Fixation. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Source of heading or term |
aat |
| 9 (RLIN) |
4 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
fast |
| 9 (RLIN) |
4 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
fast |
| 9 (RLIN) |
4 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
ebook version : |
| International Standard Book Number |
9781529767001 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
