Sponsorship in marketing : (Record no. 46322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03437cam a22003738i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251209115043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200211s2020 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367343439 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367343446 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9780429325106 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.285 |
| Edition number | 23 |
| Item number | COR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cornwell, T. Bettina, |
| 245 10 - TITLE STATEMENT | |
| Title | Sponsorship in marketing : |
| Remainder of title | effective partnerships in sports, arts and events / |
| Statement of responsibility, etc | T. Bettina Cornwell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; New York : |
| Name of publisher, distributor, etc | Routledge, Taylor et Francis Group, |
| Date of publication, distribution, etc | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 260 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the author's Sponsorship in marketing, 2014. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Contents | Background basics. How we got here ; The sponsoring process ; Becoming partners ; Sponsorship audiences, strategies and objectives<br/>Sponsorship essentials. How sponsorship works ; Leveraging and activation ; Portfolios and rosters ; Measuring sponsorship outcomes ; Evaluating sponsorships ; Ambushing ; Relationships : beginning, managing and editing<br/>Advanced and specialized topics. Memory in sponsorship ; Internal audiences for sponsorships ; Public policy and social responsibility in sponsorship |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate sponsorship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Special events |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports sponsorship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Performing arts sponsorship. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relator term | author. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2002 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Location | Shelving location | Date of Cataloging | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | CUTN Central Library | CUTN Central Library | Medicine, Technology & Management | 09/12/2025 | 659.285 COR | 54725 | 09/12/2025 | 09/12/2025 | General Books |