Essentials of marketing : (Record no. 47512)

MARC details
000 -LEADER
fixed length control field 00618nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260122095421.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260092127
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 #0 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a marketing strategy planning approach /
250 ## - EDITION STATEMENT
Edition statement 16th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Mcgraw-Hill,
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 736p.; pbk
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, Jerome E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text Books
Holdings
Date last seen Total Checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection code Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition
22/01/2026   658.8 PER 53176 22/01/2026 Text Books       Non-fiction   CUTN Central Library CUTN Central Library Medicine, Technology & Management 22/01/2026 T. R. Publications, Chennai - Invoice No. - TRPHO/2024/CRB/370 on 06-03-2025