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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : McGraw-Hill Education, 2005.Edition: 15th edDescription: xviii, 844 p. : . ill. ; 24 cm; 1 CD ROM (4 3/4 in.)ISBN: - 0072525231
- 9780072947038
- 9780070620186
- 0070620180
- 658.8 22 PER
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Available | 28173 | |||||||||||||
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Available | 28174 | |||||||||||||
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Available | 28175 | |||||||||||||
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Available | 28176 | |||||||||||||
Reference Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Not For Loan | 28177 |
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| 658.8 MCD The complete marketer : | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 PER Essentials of marketing : a marketing strategy planning approach / |
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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