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Practice : architecture, technique + representation / Stan Allen ; afterword by Jeffrey Kipnis.

By: Contributor(s): Material type: TextLanguage: English Publication details: London ; New York : Routledge, 2009.Edition: Expanded 2nd edDescription: xxiii, 255 p. : ill. ; 26 cmISBN:
  • 9780415776240 (hbk)
  • 9780415776257 (pbk)
Subject(s): DDC classification:
  • 658.4 22 ONK
Online resources:
Contents:
PART I:OVERVIEW OF WORLD BUSINESS PART II:WORLD MARKET ENVIRONMENT PART III:PLANING FOR INTERNATIONAL MARKETING PART IV:INTERNATIONAL MARKETING DECISIONS PART V:FINANCIAL DECISIONS
Summary: Written to enable managers and scholars to meet real international challenges, this volume provides a foundation for the explanation, prediction and control of international marketing. The fifth edition includes new case studies and is accompanied by a fully updated website
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"First edition published in 2000 by G+B Arts International"--T.p. verso.

PART I:OVERVIEW OF WORLD BUSINESS PART II:WORLD MARKET ENVIRONMENT PART III:PLANING FOR INTERNATIONAL MARKETING PART IV:INTERNATIONAL MARKETING DECISIONS PART V:FINANCIAL DECISIONS

Written to enable managers and scholars to meet real international challenges, this volume provides a foundation for the explanation, prediction and control of international marketing. The fifth edition includes new case studies and is accompanied by a fully updated website

Includes bibliographical references and index.

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