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The public relations handbook / Alison Theaker.

By: Material type: TextLanguage: English Series: Publication details: Abingdon, Oxon : Routledge/Taylor & Francis Group, 2021.Edition: 6th editionDescription: xv, 423 pages : illustrations (black and white)ISBN:
  • 9781000208832
  • 1000208834
  • 9781000208771
  • 100020877X
  • 9781000208801
  • 100020880X
  • 9780429298578
  • 0429298579
  • 9781315709918
  • 1315709910
Subject(s): DDC classification:
  • 659.2 23 THE
Online resources:
Contents:
Part 1: The context of public relations. What is public relations? Public relations and communications Public relations, politics and the media Public relations and management Ethics, professionalism and regulation Part 2: Strategic public relations. Public relations and corporate communications Public relations and corporate identity Risk, issues and crisis communication management Developing sustainable professional practice CSR communication The role of public relations in CSR Measurement and evaluation Globalisation and public relations Part 3: Stakeholder public relations. Media relations in the social media age Internal communications Financial communications Public sector public relations Consumer public relations Business-to-business public relations Public relations and engagement in the not-for-profit sector Using new technology effectively: insights for strategic communication management Activism and public relations Part 4: Shaping the future. Future challenges for PR
Summary: The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
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General Books CUTN Central Library Medicine, Technology & Management Non-fiction 659.2 THE (Browse shelf(Opens below)) Available 54665

Part 1: The context of public relations. What is public relations?
Public relations and communications
Public relations, politics and the media
Public relations and management
Ethics, professionalism and regulation
Part 2: Strategic public relations. Public relations and corporate communications
Public relations and corporate identity
Risk, issues and crisis communication management
Developing sustainable professional practice
CSR communication
The role of public relations in CSR
Measurement and evaluation
Globalisation and public relations
Part 3: Stakeholder public relations. Media relations in the social media age
Internal communications
Financial communications
Public sector public relations
Consumer public relations
Business-to-business public relations
Public relations and engagement in the not-for-profit sector
Using new technology effectively: insights for strategic communication management
Activism and public relations
Part 4: Shaping the future. Future challenges for PR

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The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

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