TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - 
TI  - Basic marketing: a global-managerial approach 
SN  - 0072525231 
U1  - 658.8 22
PY  - 2005///
CY  - New Delhi
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Marketing Strategy
KW  - Product Management
KW  - Advertising
KW  - Ethical Marketing
KW  - Management
N1  - Includes bibliographical references (p. 725-787) and indexes
ER  -